Empowering SouthEast Asia's SME Retails to Compete with the Big Boys

RM 137,500
Investors 0
Minimum investment RM 450,000
Funding goal RM 1,000,000
Funding unsuccessfully

Engage Blink Sdn Bhd

MY STORY

Hi, I'm Zhen Yang, CEO and founder of Engage. I was fortunate to have been an entrepreneur for the past 10 years, and it has trained me to think analytically and systematically solve any problems which arise. And this is the primary reason why our team founded Engage. To solve a problem faced by small retailers throughout the world. The problem of losing customers to bigger competitions. The pain is real as I too own and operate a retail business.

It's noteasy being a retail business owner especially during this Covid-19 pandemic. As a retail business owner myself, we face 4 key problems. First, customers nowadays are lacking loyalty as they are easily distracted by competitions. Competitors are always spending more on marketing than us! Even if successful in bringing in customers, owners do not have the right tools to engage their customers effectively - getting them to return more often. And finally, those customized solutions used by the bigger and richer competitions are unreachable for most of us, costing up to RM200,000 to own and maintain.

 


 

Truth about Loyalty Programs

People cringe when they come across loyalty programs. The problem lies in how businesses are exploiting the use of loyalty programs to convince consumers to spend more but stingy in benefits with negligible rewards in exchange for their loyalty. This has given everyone a bad taste of loyalty programs. Current solutions only benefit businesses, neglecting the end users, providing a single feature solution with hopes to suit all businesses of all sizes. Offering a One-Size-Fit-All solution does not work anymore! 

But before going any further, let me explain why Engage is so relevant now.

This trend of digital customer loyalty and engagement started six years back in 2014 with international brands like Starbucks introducing their digital programs into Malaysia. 2015 was a standard Malaysia style, where everyone waited to see if they succeed or fail. So when no one failed, the copying began. For the next 3 years all the other medium to big brands started to launch their own versions. Brands such as Paparich, TeaLive, Sushi King, Nandos and even the electrical store Seng Heng had one. So what does this mean for retail businesses in 2020 and now plagued by the Covid-19 pandemic? What's for sure is that customer engagement and loyalty is not just a good to have solution anymore but a must have strategy for all retail businesses to survive. Loyal customers are the catalyst to the survival and success of any business.

 


 

MY PROJECT

Now what if we said that we have made it possible for all retail businesses to own a unique solution perfectly tailored for their business, previously only enjoyed by their bigger and richer competitions to monopolize the market. A powerful solution which keeps customers coming back, spending more while building a strong loyal following to their brand. Yes, you heard that right! Even food trucks can now easily recognize and re-engage their existing customers to visit and spend more. And with the use of A.I. technology, they now own the ability to identify who’s loyal and who’s not, allowing extremely targeted communications between the two parties. Now wouldn’t that be useful.

 

Engage is not just a loyalty program but an engagement vehicle designed to delight visitors with tailored offerings and services depending on each specific need. Giving business owners full control and access on how they plan to engage each visitor. As for the visitors, there is no one loyalty program – they will experience a tailored engagement launched by businesses giving them his or her own version of the program tailored to their specific needs.

Let me explain how our secret sauce works. 

 

STEP 1

Merchants using Engage can make use of all 10 of our customer engagement features. Mix and Match up to a total of 388 COMBINATIONS of unique campaigns to suit any business strategy.

 

STEP 2

We then slice and dice all customers data collected from campaigns to create an independent Data Model for each Customer. Engage will help  collect 3 key metrics. Recency to know when was their last visits, Frequency to know how often they visited and Monetary on how much they have spent.

 

STEP 3

This is where our A.I. Tech kicks-in. The systems automatically segmentize your customers allowing you to re-engage your existing customers with personalized campaigns. Why is this so important? Because we believe that engaging your ‘loyal’ customers must be different from your ‘dormant’ customers.

 

Importance of Being Unique 

Attracting and maintaining customers is getting tougher each day, and standing out is close to impossible. But businesses using Engage will experience complete ownership and control over every engagement campaign. We believe in being unique. Unique businesses and Unique customers require Unique engagements. And this is where Engage stands apart, businesses get the most data-driven customer engagement solution providing customers with an immersive experience that is totally independent of each other. Engage can be used anytime and anywhere around the world. If you believe that your existing customers are important to you, then Engage will be your perfect choice. We want to be the tool which levels the playing field for small retailers to sustain and fight through this pandemic. 

 

 

Although new in the market, our solution has been tested and validated in  4 regional countries benefiting over 3,000 consumers, resulting in 2,300 redemption worth over RM1,000,000.

 

 


 

WHY CROWDFUNDING?

The reason why we chose MyStartr and why specifically crowdfunding for our fundraising strategy is because retail businesses require support from the crowd, from people like you and me. Imagine your neighbourhood mom and pop grocery store, your morning coffee shop, your favorite saloon or even your weekly car wash centers. There are hundreds of thousands of them throughout Southeast Asia and are estimated to be worth 1.6 Billion ringgit and 468 Million ringgit in Malaysia alone. This market is huge and we need all the help we can get to reach out to these businesses.

 

 

In 2019, we were the top Startup in Selangor, the best A.I. and Machine Learning Startup in Malaysia for the same year and our latest achievement was being selected as the pioneering startup for the Cyberjaya Smart City Initiative 2020. We are also honoured to be featured by several renowned media channels such as Astro Awani and Vulcan Post.

 

 

In the next 5 years, Engage is aimed to assist 30,000 retail businesses spread throughout 7 Southeast Asia countries. Being an early stage startup and with a proven and validated product, we will be expecting a 10X in growth within the next 5 years. With this we’re calling out to all our friends and communities to join us in our company to achieve this 10X growth. Well what's after this 10X, we will then venture outside of Southeast Asia together for an even higher return. What about a 20X growth? Join us and let's make this a reality for all of us.

 


 

Team

   

                   

     

                 

       


Term Sheet


Founder Pitch Deck

我的自述

大家好,我是Engage的首席执行官兼创始人振杨。我很幸运在过去的十年中成为一名企业家,而训练了我分析思考和有条理地解决出现的任何问题。这就是我们的团队创立Engage的主要原因。解决全球小型零售商面临的问题。在更大的竞争中失去客户。我也身同感受,因为本身也拥有和经营一家餐馆。

在这疫情来袭期间,身为一名零售企业家并不容易。因为本身也是一名零售商家,我们面临了四大关键问题。首先是现今的顾客缺乏忠诚度,因为他们非常容易的被竞争对手抢去注意力。竞争对手在营销方面总比自己消费得更多!即使成功吸引顾客光顾,店主也没有合适的方式来有效地吸引顾客,使顾客回头率提高。最后,强大的竞争对手开始自行开发软件,对于我们多数人来说是无法实现的,因为拥有该方案的成本高达马币二十万。

 


关于忠诚度计划的真相


 

人们在一听到忠诚度计划就会退缩。这问题在于商家如何利用忠诚度计划来说服消费者消费更多,却吝啬地回报顾客的忠诚。这使每个人对忠诚度计划都有了不好的印象。现有的解决方案仅使商家受益,而忽略了最终用户(顾客),只提供单一功能的解决方案,却希望所有规模的商家都能适合使用。提供“一个尺寸适合所有人”的解决方案不再起作用了!

但是在进一步介绍之前,让我讲解为什么Engage现在如此重要。

 

电子顾客忠诚度计划的趋势始于六年前(2014年),星巴克(Starbucks)等国际品牌将其电子顾客忠诚计划引入了马来西亚。 2015年正是标准的马来西亚风格,每个人都在等待着他们是否成功。因此,当没有人失败时,模仿也就开始了。在接下来的三年中,所有其他中型到大型品牌都开始推出自己的版本。 Paparich,TeaLive,Sushi King,Nandos等品牌,甚至电器商店Seng Heng也都拥有属于自己的顾客忠诚App。那么,这对于2020年的零售企业以及现在受新型冠状病毒肺炎困扰的零售企业意味着什么?可以确定的是,拥有顾客忠诚计划不仅仅是好的,而是所有零售企业必备的生存战略方案。忠诚的顾客是任何企业的生存和成功的催化剂。

 


 

我的项目

现在,如果我们说,我们可以帮助所有零售企业,让他们拥有一个原属于强大竞争者用来控制,从而垄断了市场的方案。一个强大的平台方案,可让顾客增加在商店的消费频率,同时建立对品牌的忠诚度。是的,您没听错!现在,即使是食品卡车,也可以轻松地识别所有顾客,并重新吸引原有顾客来光顾店面及提高消费频率。我们还使用人工智能技术让商家可以辨认谁是他的忠实顾客,这使两者之间可以进行极为有效的沟通。现在,是否觉得这方式非常有效。

 

 

Engage不仅是一个忠诚计划平台,而且是一种互动工具,根据每位顾客特定的需求,提供量身定制的产品和服务。给予商家一个可以全权掌控的忠诚奖励计划、刺激消费并留著每个顾客。对于顾客来説,现在在市场上还没有出现一个由商家实施,从而为他们每个人的需求而量身定制忠诚计划。

 

让我来讲解我们的产品是如何运行。

 

骤1
使用Engage的商家可以使用我们的所有10个顾客忠实计划模式。混合和匹配高达388个独特的计划模式组合,以让任何商家的营销策略都可以适合使用。


步骤2
接下来,我们将从所收集的顾客忠实计划数据进行分析,为每位顾客建立一个独立的数据模型。Engage将会收集三大关键数据(RFM分析)。Recency: 顾客最近一次交易时间的间隔。Frequency:顾客在最近一段时间内交易的次数。Monetary:顾客在最近一段时间内交易的金额。RFM分析就是根据客户活跃程度和交易金额的贡献,进行客户价值细分的一种方法。

 
步骤3
最后就是我们人工智能技术起作用的地方。系统将会自动把您的顾客数据进行分析,从而是您可以通过为每位顾客量身定制的忠实计划重新吸粉。为什么这个是非常重要的?因为我们认为吸引“忠实”顾客与“休眠”顾客必须提供不同的奖励计划。

 

独特的重要性

每天吸引和维护顾客关系渐渐变得越困难,而想要脱颖而出几乎变得不可能因为竞品都在一窝蜂的做忠诚度计划,大同小异。但是使用Engage的企业商家可以拥有掌控自家商店忠诚度计划的所有权。我们相信与众不同。独特的商家与独特的顾客需要独特的忠诚度计划。


而这正是Engage与众不同之处,商家可使用所获得的忠诚计划数据来提供顾客更加优质服务的计划,从而打造一个与顾客相互的沉浸式体验。Engage可以在世界各地随时随地使用。如果您认为常客对您很重要,那么Engage将是您的理想选择。我们希望成为让小零售商达到公平的竞争环境,且维持和对抗疫情来袭的一个级有效的工具。

 

 

尽管在市场上是新产品,但我们的方案已在四个地区国家进行了测试和验证,使高达三千多名消费者受益,致使两千三笔赎回价值超过一亿。

 

 


 

为何发起众筹?

我们之所以选择MyStartr以及为什么要专门针对我们的筹款策略进行众筹,是因为零售企业需要人群,像您和我这样的人的支持。试想象一下您附近的小型杂货店、您的早晨咖啡店、您最喜欢的理发店,甚至是您每周的洗车中心。整个东南亚有成千上万的他们,估计价值达马币16亿,而仅在马来西亚就达马币4.68亿。这个是非常巨大的市场,我们需要所有的帮助来达到这些企业商家。

 

在2019年,我们在Selangor Accelerator Program获得最顶级初创公司奖励,在Asean Rice Bowl Award获得马来西亚最好的人工智能与机器学习初创公司,以及我们的最新的成就被选为2020年Cyber​​jaya智慧城市计划的开创性初创业公司。我们也很荣幸地被Astro Awani和Vulcan Post等多家知名媒体所报道。

 

 

根据我们的预测,在接下来的5年中,Engage旨在协助遍及东南亚7个国家的30,000家零售企业。作为一家处于起步阶段的公司,并拥有经过验证的产品,我们预计在未来5年内将增长10倍。为此,我们呼吁所有朋友和社区加入我们, .以实现这10倍的增长。在这10倍之后,我们将会进入在东南亚以外的地区且会获得更高的增长率。试想一下20倍的增长?加入我们,让我们一起打造与实现这个梦想。

 


团队

                    

 

            

 

           

 

 


Term Sheet

 


Founder Pitch Deck

Updates on the project will be shared here.

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